The key objectives of an effective BCM strategy should be to:

  • Ensure the safety of staff
  • Maximise the defence of the organisation’s reputation and brand image
  • Minimise the impact of business continuity events (including crises) on customers/clients
  • Limit/prevent impact beyond the organisation
  • Demonstrate effective and efficient governance to the media, markets and stakeholders
  • Protect the organisation’s assets
  • Meet insurance, legal and regulatory requirements


http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.467.7787&rep=rep1&type=pdf

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